Hello!
I'm Nathalia Benavides
Creative Marketing Strategist and Designer.
I blend strategy, branding, and visual communication to build ideas that don’t just look good — they work.
With a background in marketing, sales, and design, I bring a balance of strategic thinking, creativity, and analytical insight to every project.
My approach is rooted in Unleashing Patterns — understanding how brands think, communicate, and grow, and turning that into clear, intentional solutions.
Why
Work With Me
Driven by curiosity, I approach every project with a balance of strategy, creativity, and intention.
Strategic mindset
I build marketing solutions grounded in data, insight, and real business goals.
Creative clarity
I turn complex ideas into clear, compelling communication that connects.
End-to-end thinking
From concept to execution, I design cohesive experiences across channels.
Results-driven approach
Every idea is built to strengthen brand presence and drive meaningful engagement.
Areas
of Expertise
Digital Marketing
I approach marketing as a system — where strategy, creativity, and behavior work together to drive impact.
Brand Strategy & Identity
Insights & Research
Lead Generation & Automation
Strategic Marketing
Packaging
Sales Enablement
Digital Marketing
Strategic Presentations
Social & Content Strategy
UX/UI Design
My
Approach
Start with curiosity — understanding the problem deeply before jumping into solutions.
From there, I build clear, intentional strategies that translate into impactful creative work.
Tools
& platforms
I use tools as part of a broader system (where strategy, creativity, and data come together to drive results)
-
Design & Experience
Adobe Creative Suite · Figma · XD -
Data & Insights
Google Analytics · Power BI · Tableau -
CRM & Sales Enablement
HubSpot · Salesforce · Qwilr -
Marketing & Web
WordPress · Wix · Mailchimp -
Project Management
Monday · Asana · Jira · Slack
Work
Experience
A selection of experiences where curiosity, strategy, and creativity come together to drive real impact.
April 16 — Present
September 2024 - April 2025
Baby Brands Gift Club - Samplits SAS - Full Time
Toronto, ON. Canada
July 2024 - April 2025
Lataff - Toronto Latin American Film Festival - Volunteer
Toronto, ON. Canada
June 2023 - May 2025
McDonald's - Restaurant
Permanent Part-time
Toronto, ON. Canada
December 2022 - May 2023
Refácil - Fintech Company
Permanent Full-time
Pereira, Colombia
February 2022 - October 2022
Transport Systems SAS - Fintech and Software development Company
Permanent Full-time
Bogotá, Colombia
November 2018 - December 2022
Efecty
Fintech Company
Permanent Full-time
Bogotá, Colombia
October 2013 - October 2018
BBT- Brilliant Brand Thinking
Permanent Full-time
Bogotá, Colombia
August 2013 - September 2018
BBT- Brilliant Brand Thinking
Permanent Full-time
Bogotá, Colombia
Box Of Crayons - Full Time
Toronto, ON. Canada
Design and Marketing Specialist
Support brand and marketing strategy for a global leadership development company, helping shape positioning and communication across key initiatives.
Lead the development of campaigns, digital assets, and content aligned with enterprise buyer journeys and strategic goals.
Work cross-functionally with sales, product, and leadership to connect marketing efforts with lead generation and sales enablement.
• Elevate brand consistency and strategic communication across channels
• Contribute to initiatives that drive engagement and business impact
Marketing & Communication Specialist
Led the strategic redesign and repositioning of Baby Brands’ identity across digital and physical channels.
Developed integrated marketing strategies to increase registrations and improve brand consistency.
Result: +5% monthly registrations and +40% improvement in brand awareness and trust
Marketing & Communication Specialist
Created the creative concept and led the full communication strategy for the 2024 festival.
Managed visual identity, audience engagement, and ticketing campaigns across channels.
Result: +70% increase in engagement and improved ticket sales
Guest Experience Leader
Led customer experience initiatives across key touchpoints to strengthen brand connection.
Optimized service processes and supported sales through effective in-store engagement.
Result: +14% sales increase and 100% satisfaction rate
Creative Manager
Led visual communication strategy, aligning marketing initiatives with business goals across B2B and B2C audiences.
Spearheaded the launch and positioning of Refácil Pay, enhancing brand presence and optimizing user experience.
• Increased brand awareness and strengthened market positioning
• Contributed to growth in transactions and commercial performance
Senior Creative Designer
Led brand and digital presence development, including website launches and UX improvements.
Designed internal engagement initiatives and marketing campaigns to strengthen brand identity.
Increased web traffic and user experience performance
Expanded client base and supported revenue growth
Creative Designer
Led a team of designers to strengthen brand presence across multiple markets, ensuring consistency and quality across all touchpoints.
Delivered key initiatives including website redesign, CRM improvements, and loyalty program development to enhance customer experience.
• Increased user engagement by +25% and brand recognition by +20%
• Contributed to +30% growth in customer retention
• Improved team performance by +40% through design best practices and process optimization
Creative Director
Led a multidisciplinary creative team delivering strategic campaigns for diverse clients.
Implemented new project management systems and cost-efficient design processes.
• Improved team efficiency and client satisfaction
• Increased campaign effectiveness and client retention
Graphic Designer
Collaborated with clients to develop creative concepts and deliver impactful advertising campaigns.
Integrated new design tools and processes to enhance creative output and team efficiency.
Contributed to stronger campaign execution and more innovative design solutions
