Hello!
I'm Nathalia Benavides
Marketing Management & Sales Professional | Creative Marketing | Innovating Growth through Design & Strategy | Branding & Identity Specialist | Resourceful Traditional & Digital Media Marketer
I am a passionate Creative Marketing Strategist with a strong background in branding, omnichannel marketing strategies, and UX/UI design. I specialize in crafting integrated marketing solutions that seamlessly align visual communication, creativity, and strategy to drive impactful results and enhance brand interactions. With a proven track record in brand development, data-driven strategies, and leading creative teams, I focus on transforming ideas into innovative marketing campaigns that resonate deeply with target audiences and deliver measurable outcomes.
I hold a degree in Marketing Management and Professional Sales from Canada (2025) and a Bachelor’s in Graphic Design (2012, WES validated), bringing a unique blend of strategic thinking, creativity, and analytical insights to every project. I specialize in merging technology with creativity to develop forward-thinking solutions that elevate brand interactions. My approach is rooted in ‘Unleashing Patterns’—a philosophy that bridges the gap between marketing efforts and creative execution to achieve profitable results and improve brand experiences.
Why
Choose Me?
I am a dynamic Creative Marketing Strategist with proven expertise in brand marketing, social media management, and omnichannel strategies across fintech, retail, and agency environments. I specialize in crafting compelling content and strategic communication that enhance brand presence and drive customer engagement.
Driven by curiosity, I blend strategic ideas with assertive visual communication to deliver profitable outcomes. My approach focuses on improving brand experiences through data-driven insights and customer-centric strategies that ensure consistent and engaging interactions.
Skilled at managing end-to-end campaigns—from creative briefs to analytics—I thrive on transforming ideas into impactful marketing solutions. My passion for brand storytelling, content strategy, and project management fuels my ability to create innovative campaigns that resonate with target audiences and deliver measurable results.
Areas
of Expertise
Skill Set
My
Professional Skills
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Marketing Strategies
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Market Research
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Brand Marketing
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Integrated Marketing Communications (Omnichannel)
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Content Creation and Strategy
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Digital Marketing Campaign Execution
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Loyalty and Retention Strategies
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Lead Generation & Automation
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Sales Enablement
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Campaign Development
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Strategic Thinking and Planning
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Client Relationship Management (B2B/B2C)
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SEO & PPC Strategies
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Email Marketing
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Professional Communication
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Strategic Communication
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Presentations: Design and Delivery
Personal Skills
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Creative Thinking and Execution
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Team Collaboration
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Problem-Solving
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Time Management and Prioritization
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Curiosity and Eagerness to Learn
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Adaptability in Fast-Paced Environments
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Language Proficiency: English & Spanish
Tools
& platforms
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Design Tools & Video: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Canva, Capcut
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UX/UI: Figma, XD
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Analytics Tools: Google Analytics, Power BI, Tableau
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CRM Systems: HubSpot, Salesforce
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Digital Marketing Platforms: WordPress, Wix, MailChimp,
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Project Management Tools: Monday.com, Asana, Jira, ClickUp, Slack
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Operating Systems: iOS, Windows
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Social Media Platforms: Meta (Facebook, Instagram), LinkedIn, TikTok, Pinterest
Work
Experience
Present - September 2024
Baby Brands Gift Club - Samplits SAS - Full Time
Toronto, ON. Canada
Present—July 2024
Lataff - Toronto Latin American Film Festival - Volunteer
Toronto, ON. Canada
Present - June 2023
McDonald's - Restaurant
Permanent Part-time
Toronto, ON. Canada
May 2023 - December 2022
Refácil - Fintech Company
Permanent Full-time
Pereira, Colombia
October 2022 - February 2022
Transport Systems SAS - Fintech and Software development Company
Permanent Full-time
Bogotá, Colombia
January 2022 - November 2018
Efecty
Fintech Company
Permanent Full-time
Bogotá, Colombia
August 2015 - October 2018
BBT- Brilliant Brand Thinking
Permanent Full-time
Bogotá, Colombia
September 2018 - August 2013
BBT- Brilliant Brand Thinking
Permanent Full-time
Bogotá, Colombia
Marketing & Communication Specialist
At Samplits-Baby Brands, I led the strategic redesign and repositioning of Baby Brands’ identity, which resulted in a 5% increase in monthly registrations and a 40% improvement in brand awareness, trust, and brand recognition. I was responsible for developing communication strategies across four key brand programs: sample bags, display hubs, baby brands magazine, and Digital Reach Add to grow the number of consumer registrations. Additionally, I worked closely with the digital marketing team, developing new creative campaigns and leading a comprehensive web redesign to enhance brand coherence and user experience. My role also included creating client presentations, decks and designing materials that significantly increased new client account percentages.
Furthermore, I designed the strategy and exhibition for the Baby Show in Toronto, where I successfully positioned a new brand in the market, emphasizing its value and programs within a niche market.
Marketing & Communication Specialist
At LATAFF, I developed the creative concept for the 2024 Latin American Film Festival, designing all visual communications, both print and digital, with a deep commitment to elevating the event’s artistic vision and community impact. I led the overall strategy for the festival, managing media communications, mass communication reproduction, audience engagement, event positioning, and ticket-selling strategies to significantly boost ticket sales and deepen community engagement with Latin American films. Additionally, I managed social media and interactions, achieving a 70% improvement in positi
Guest Experience Leader
As the Guest Experience Leader, I coordinated the creation of Feel-Good moments at the point of service and throughout all customer touchpoints, fostering stronger brand connections. By promoting products effectively, I contributed to a notable 14% increase in sales while ensuring seamless operations through meticulous opening and closing procedures.
Through collaborative efforts, I empowered sales force development, achieving a 100% user satisfaction rate and an 85% reduction in service point complaints, earning recognition as Employee of the Month for exceptional performance.
Creative Manager
At Refácil, I was entrusted with the leadership of our visual communications, where I aligned our campaigns with the company’s strategic goals, catering to both B2B and B2C clientele. My tenure was marked by the successful launch and positioning of Refácil Pay, which significantly boosted our market presence. I played a key role in enhancing our brand awareness and usability, leading to a substantial increase in transactions and commercial reach.
Senior Creative Designer
I drove the creative direction at Transport Systems SAS, where I spearheaded the development of our brand and digital presence. I was pivotal in the launch of our company’s websites, which improved user experience and increased web traffic. My initiative, the #WeAreTS endomarketing program, successfully fostered employee engagement with our brand, while my leadership at Andina Traffic 2022 expanded our client base and revenue.
Creative Designer
I led a team of designers to maintain market leadership across 42 states, achieving a 25% increase in user engagement and a 20% boost in brand recognition. Noteworthy projects include the redesign of Efecty's website interface, CRM, and loyalty plan "Me Apunto," which contributed to a 30% increase in customer retention.
Additionally, initiatives like the endomarketing team and corporate social responsibility campaigns led to improved brand perception and sales growth. Furthermore, I spearheaded training sessions on design best practices, resulting in a 40% increase in design quality and efficiency across the team.
Creative Director
As the Creative Director at BBT, I guided a talented team in delivering high-quality creative content and strategies for a portfolio of diverse clients. I introduced cost-effective design strategies and a new project management system, which heightened efficiency and client satisfaction. My stewardship resulted in improved campaign effectiveness and a substantial growth in client renewals.
Graphic Designer
In my formative years at BBT, I closely collaborated with clients to bring their creative visions to fruition through impactful advertising campaigns. I was instrumental in integrating new design tools that enhanced our creative outputs, paving the way for innovation and functional design within the team.
