ABOUT ME | NathaBCreative

Hi!

I'm Nathalia Benavides

Where brand strategy, marketing, and creativity come together.

I blend marketing strategy, brand thinking, and visual communication to build ideas that don’t just look good. They work.

My career has evolved from design and creative leadership into brand strategy and integrated marketing, giving me a perspective that connects strategic thinking with hands-on execution.

My approach is rooted in Unleashing Patterns: understanding the audience, the business challenge, and how a brand communicates and grows, then connecting those insights to clear, intentional marketing and creative solutions.

How

I Work

Driven by curiosity, I approach every challenge by connecting strategy, creativity, and business needs.

Strategic mindset

I connect customer insights, data, and business goals to make intentional marketing decisions.

Creative clarity
I turn complex ideas into clear, compelling communication that connects.

End-to-end thinking

I connect strategy to execution, creating cohesive experiences across channels and touchpoints.

Results-driven approach

I use performance and audience feedback to understand what’s working, learn, and improve what comes next.

VIEW SELECTED WORK

Areas

of Expertise

Digital Marketing

I approach marketing as a connected system, where customer insight, strategy, creativity, and technology work together to drive meaningful impact.

Brand Strategy
& Positioning

GTM & Product
Marketing

Integrated
Marketing

Digital Experience
& Customer Journey

Content &
Communications

Sales Enablement
& Lead Nurture

Customer Insights
& Research

Digital Experience & Customer Journey (2).png

AI-Supported
Marketing

Tools

& platforms

I use technology to support better thinking, stronger execution, and more connected marketing experiences.

Design & Creative
Adobe Creative Suite · Figma · Canva · CapCut
Marketing, CRM & Automation
HubSpot · Salesforce · Mailchimp · Meta Business Suite · LinkedIn Ads
Analytics & Insights
Google Analytics · SEMrush · Power BI · Tableau · Excel
Web & Digital Experience
WordPress · Wix · Qwilr · Wistia
AI & Content Technology
ChatGPT · Claude · ElevenLabs
Project Management & Collaboration
Asana · Monday.com · Notion · Slack

Career

Journey

From graphic design to creative leadership and integrated marketing, each step has expanded how I connect strategy, creativity, customer understanding, and execution.

Work experience_Nathab-transport_systems.png

Box of Crayons
Design & Marketing Specialist | 2025–2026 | Toronto, Canada

Expanded into integrated B2B marketing, connecting brand, customer insights, GTM, content, digital experiences, and product and sales enablement.

Samplits / Baby Brands Gift Club
Marketing & Communications Specialist | 2024–2025 | Toronto, Canada

Brought brand and creative experience into integrated marketing, campaigns, partnerships, and experiential activation.

Refácil

Creative Leader | 2022–2023 | Pereira, Colombia

Led creative direction for fintech products, translating complex B2B and B2C offerings into clear brand, digital, and GTM communications.

Transport Systems SAS
Senior Creative Designer | 2022 | Bogotá, Colombia

Connected brand, digital campaigns, and web experiences to support positioning and lead-generation initiatives within a technology environment.

Efecty
Creative Designer | 2018–2022 | Bogotá, Colombia

Grew into in-house creative leadership, leading designers and contributing to national campaigns, product launches, CRM, loyalty, and brand initiatives.

Brilliant Brand Thinking
Graphic Designer → Creative Manager | 2012–2018 | Bogotá, Colombia

Built my creative foundation in an agency environment, progressing into team leadership, client management, creative direction, and integrated campaigns across multiple industries.

Additional

Canadian Experience

Toronto Latin American Film Festival—LATAFF

Marketing & Communications | Volunteer | 2024

Developed the creative concept and communications for the 2024 festival, supporting brand identity, audience engagement, and ticket promotion across channels.