Explore my portfolio that showcases my expertise as a Creative Marketer, dedicated to reducing the gap between marketing efforts and creative solutions. Here, you can discover different areas of my expertise:
Baby Brands Gift Club
2025
Role: Marketing and Communication Specialist—Full Time
Project Description
This project showcases the comprehensive branding, marketing, and communication strategy developed for Baby Brands Gift Club, Canada’s leading baby product sampling program. The goal was to build trust with parents, enhance brand awareness, strengthen B2B partnerships, and create a connected parenting community.
Toronto Latin American Film Festival
2024
Role: Marketing and Communication Specialist - Volunteer
Project Description
Managed social media, content strategy, and PR to expand LATAFF’s reach and engagement. Implemented a 5-posts-per-week schedule, created multilingual content, and boosted interaction with #Lataff2024. Optimized the website and ticket sales with SEO enhancements and promotional campaigns. Strengthened offline marketing with key Latin American media partnerships, a branded festival entrance, and print promotions. Enhanced post-event engagement to maintain audience connection and festival visibility.
Cling
2024
Role: Creative Manager / Business Developer
Project Description
Cling Creative Agency blends AI-driven insights with human creativity to craft strategic, high-impact branding solutions. Rooted in innovation, disruption, and connection, its design approach ensures brands stand out, engage, and convert effectively. More than an agency, Cling is a strategic partner dedicated to building lasting brand success. Cling to success. Cling to innovation. Cling with us.
Chocosol
2024
IMC / Marketing Strategy / College project
Role: Creative Manager / Marketing Strategist
Project Description
ChocoSol, an ethically sourced artisanal chocolate brand, emphasizes sustainability and cultural heritage. Our campaign, Give Your Soul the Flavor It Deserves, launched with Frida Kahlo's image to capture attention, followed by a maintenance phase connecting the brand across various products. To expand brand presence, we developed multiple touchpoints, including digital marketing, influencer partnerships, pop-up tastings, retail collaborations, workshops, and social media engagement, reinforcing ChocoSol’s values and deepening customer connections.
Refácil Pay
2023
Role: Creative Manager / Marketing Team / UX UI
Project Presentation
Refacil - SuperPagos is a fintech ecosystem consisting of three core products: Refacil Pay, Refacil Commerce, and Refacil as a Service. The project aimed to simplify financial operations for micro-businesses, SMEs, and enterprises by providing an all-in-one payment solution, business management tools, and customizable financial services.
Key Contributions:
UX/UI Design, Creative Management, Product Launch, Content Creation & A/B Testing, and more.
The project significantly improved brand visibility, user engagement, and transaction growth, positioning Refacil as a leading fintech solution.
efecty
2021
Role: Creative Manager - UX/UI
Project Presentation: Web page redesign
In 2019, Efecty initiated a significant rebranding effort, which culminated in the launch of a new webpage in 2021. The project aimed to enhance the customer experience by focusing on Efecty’s users’ behavior and promoting the “Transactions Solutions” product line. The redesign introduced a modern UI/UX, improved visual communication, and streamlined access to services, successfully reinforcing Efecty’s brand identity and commitment to innovation.
efecty
2021
Branding RSE- efecty
Role: Creative Manager, Marketing Department
Poject Presentation
The Efecty RSE branding project aimed to create a socially responsible brand under the Efecty umbrella, focusing on children. The objectives were to build emotional connections, enhance brand love, and promote a positive brand reputation. The brand essence centered on empowering and educating the public about Efecty’s CSR initiatives. The key concept, “We Give a Turn to the Future of Our Children,” encapsulated the brand’s commitment to creating positive change for children through meaningful and resilient CSR efforts.
La Milagrosa
2020
Role: Creative Manager - Product Launch
Project Presentation
Launch of a Special Edition Beer in Tribute to Johana Bahamón
The project involved the launch of a special edition beer inspired by Johana Bahamón, a Colombian actress and activist. The beer reflects her strong yet sweet personality, with caramelized notes that highlight her resilience and passion for inspiring others. The campaign included a label design aligned with the brand, an exclusive launch event with celebrities, and social media posts, boosting brand awareness and strengthening brand love, while also highlighting the social commitment of the Internal Action Foundation.
Citroën
2020
Role: Creative Manager - BBT - Advertising Agency
Citroën “Oh la la” Campaign
The “Oh la la” campaign, launched in 2020, targeted DINKYs (Double Income, No Kids Yet) with a focus on irreverent pricing and the surprise value of 100% French cars. Designed to increase sales by 225 units (IIQ), it used a 360-degree communication strategy combining emotional and bidirectional messaging. The campaign emphasized great prices, superior after-sales service, and an exceptional dealership experience, reinforcing Citroën’s brand image of surprise, genius, and admiration. This approach successfully boosted brand recognition and positioned Citroën as the ideal choice for young professionals seeking style, value, and a fresh start.
